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When Silence is not gold: Pomellato calls for Social Sentinels to stand against domestic violence.

In a world where silence often shrouds domestic violence, Pomellato has taken a bold stance with its eighth annual International Women's Day campaign. The initiative, which features prominent voices including Jane Fonda, America Ferrera, and Mariska Hargitay among others, delivers a powerful message: one in three women experiences domestic violence, and our collective silence must end. More than a mere awareness campaign, this effort represents a crucial call to action, urging society to move beyond passive observation to active intervention.

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At the heart of this campaign lies a compelling concept: the role of "social sentinels." As expressed by Pomellato CEO Sabina Belli, these watchful guardians represent anyone brave enough to speak up, act, and support women who are victim of domestic violence. The message resonates particularly strongly through the diverse voices of those eminent figures - from Olympic athlete Mattia Furlani to actress Laura Harrier - who collectively challenge the notion that domestic violence is a private matter. Their unified message is clear: violence is a crime and accountability must be non-negotiable.

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By transforming its International Women's Day campaign into a a heartfelt call for action against domestic violence, Pomellato shows that the most precious creation of all is a world where women are free, safe, and empowered. As Jane Fonda and Mariska Hargitay poignantly state in the campaign, this moment represents an opportunity to rewrite history, turning the page on domestic violence and creating a future where fear has no place in any woman's story. Beyond words, Pomellato demonstrates its commitment through tangible action, supporting organizations like CADMI in Milan and Kering Foundation's L.A.-based partner FreeFrom, which provide crucial assistance to survivors.

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