The price of freedom
On March 8, 2026, Pomellato marks International Women’s Day with The Price of Freedom—a video campaign that brings visibility to economic abuse: systemic, often unseen, and devastating in its consequences.
Building on research commissioned by Pomellato and conducted by SDA Bocconi School of Management, the campaign identifies three recurring patterns: restriction (access to money, accounts, and decisions monitored), sabotage (work, study, time, or opportunities undermined), and exploitation (a woman’s resources, income, or labor used to enforce an unequal balance of power). The video confronts a defining reality of contemporary life—when support becomes dependence, and care turns into control—affirming financial autonomy as a fundamental right and a shared social responsibility.
At the heart of the film are Jane Fonda, joined by Kerry Washington, Michelle Monaghan, Benedetta Porcaroli, Isabella Ferrari, Amelia Gray, Sara Nuru, Angélique Gérard, Mayu Ishikawa, Paco León, Andy Díaz Hernández, and Sabina Belli. Together, they dismantle the mechanics of abuse, insisting that speaking out “loosens the bricks of silence.” The campaign renews support for CADMI and FreeFrom, reinforcing a clear call to action: recognize economic abuse and break the silence — because when women step into economic freedom, we all gain.
